Online Advertising: Pros & Cons

Everyone wants to embrace the digital age and use the internet as a platform to market their business.

Before you do that however, it is important that you understand some of the pros and cons of online advertising.

READ MORE to find out about the Pro's and Con's of online advertising.

Subsistence

What is it?

Subsistence is the phenomena where the ground starts to sink as a result of the subterranean erosion of rock or the creation of voids, or caves, through other means.

READ MORE about where and how Subsistence occurs.

Biometrics

Biometrics is the use of a human’s physical attribute or trait in order to grant privileged access to a secured room, a vault or even to data on a computer system etc.

The use of Biometrics in access control systems is fairly recent as it utilises very advanced technologies that verify the identity of, and authenticate access to, a person.

READ MORE to find out more about how Biometrics works and all the new innovative ways in personnel authentication through access control systems.

10 Reasons to Consider Professional Web Development

Many professional businesses wish to create an online presence but a lot of the time land up with a website which is somewhat mediocre and lacks functionality.

By investing in the services of professional web development, you will ensure that your company stays ahead of the game online.

READ MORE about the 10 reasons why professional web development will benefit your company.

Ozone Water Treatment

When we think about the word Ozone, most people will immediately think about the Ozone layer which makes up a portion of our atmosphere, and you are right – mostly.

Ozone more specifically refers to the gas Tri-oxygen, which makes up approximately 0.6% of our atmosphere, or 0.6 parts per million.

In this article we will be looking the water-treatment potential of Tri-oxygen, how we first came by it and how it is used in the industry.

READ MORE to find out how the Ozone gas is used in water treatment.

Being Creative with Business Cards

When deciding that you need business cards, you should be thinking a little more about how unique you can make it instead of putting all your focus on the contact details. An office drawer full of business cards has been the loss of many an opportunity because a company’s business card simply looked like it belonged stuffed away, along with the rest of the ugly ones.

READ MORE to find out what innovative ideas people are using in their business card designs!

Responsive Web Design

RWD is the process of using CSS3 (Cascading Style Sheets 3) Media Queries on the site in order for it to sense what media is trying to access the page. The site then reacts to the query and self-optimises to whatever sized display is being utilised for viewing.

READ MORE about how this fascinating technology is going to revolutionize the way the internet is going to be accessed in the future. 

Diverse Marketing & Branding Tips

“What we really need is a mind-set shift that will make us relevant to today’s consumers, a mind-set shift from ‘telling and selling’ to building relationships.” – Jim Stengel, Former Global Marketing Officer, Procter and Gamble

READ MORE to find out how a diverse marketing strategy can benefit your business.

Disaster Relief and Nanotech Water Filtration

One of the biggest problems in the world at the moment is a massive shortage of water for human consumption (a.k.a potable water). In many disaster-stricken regions of Africa, bottled water is flown in to aid people who desperately need it, but this is very expensive and not sustainable.

“37% per cent of the developing world’s population – 2.5 billion people – lack improved sanitation facilities, and over 780 million people still use unsafe drinking water sources”, according to the WHO/UNICEF Joint Monitoring Programme for Water Supply and Sanitation (JMP).

READ MORE about the reality of disaster relief and how nano filtration technology can provide a sustainable means of water to people in need.

World Leading Palaeoanthropologist Dies

Phillip V. Tobias, one of the world's leading authorities on the evolution of mankind, has died today, June 7 2012.

"He started the current programme of excavation at Sterkfontein [a.k.a The Cradle of Mankind] in 1966 which is now the longest continuously active palaeoanthropological dig anywhere in the world, and has produced over 1 000 hominin fossils." - News24

According to news sources, Professor Phillip V. Tobias, aged 86, died after a long-suffered illness.

READ MORE about his life's work and contribution to the Palaeoanthropologist community.

Nandos Diversity Advert

This is a recently created Nandos television advert which targets the South African issue of Xenophobia. The South African Broadcasting Corporation (SABC) banned the airing of the advert on the premise that it had racist undertones.

READ MORE about what experts and critics from around South Africa have to say in response to the advert and the SABC's stance on the issue.